For everything we do, we ask the following questions:

1. Is it practical, given the goal?  Are we making something complicated and expensive when it could be simple and inexpensive?
2. Is it usable, easy to understand?  The Internet should conform to the user, not the user to the Internet.
3. Can we offer more service for a lower price?  Right now, the Internet is extremely inefficient.  Development companies are bloated with programmers charging $1,000+ per day to develop simple solutions.  Change happens so rapidly that development costs are self-perpetuating.  This makes custom solutions out of reach for most users.  In everything we do, we strive to keep costs down while adding value and adding service.
4. Does the project add value, or is it just a gimmick?  At RemoteReporting, we concentrate on making mission-critical data easily accessible.  Fancy graphics, dancing bears, pop-ups, tickers, and confusing web-pages detract from our product.  
5. Speed.  No one wants to wait 30 seconds for a web-page to download.  We keep our pages small and our servers lightly loaded to make web-requests process quickly.
6. K.I.S.S.  Keep it simple, stupid.  International Trade is not rocket science.  It is a set of simple transactions that only become complicated when they are neglected or mismanaged.  A web-based data provider should make things simpler for the customer, not complicate them.
7. K.I.S.S., part 2.  The most important thing about our service is that it is always available, always accurate, always secure.  We will never offer a product that is so complex we cannot manage it responsibly.